Author(s): Hayden Cox
Hayden Cox started his surfboard brand Haydenshapes at the age of 15 while still at school, taking on a fickle industry where few succeed beyond local reach. Today he is an award winning designer and entrepreneur who took his passion, young ideas and vision for doing things differently, and created a bestselling brand all over the world.
New Wave Vision is experience driven, not a how-to, without glossing over the harsh realities, lessons and challenges faced when backing yourself and building from the ground up. It shares Hayden's story spanning almost 20 years as a young person in business - with the work far from finished.
His modern approach and passion for progression within an industry led directly to his invention of a patented technology, FutureFlex, and a global best selling surfboard. Through his brand, Hayden has also collaborated on notable and exclusive projects with some of the biggest names and designers across a number of industries - unconventional to what might be expected in surf.
Beautifully designed and with real insight and stories from some of the world's most influential creative business minds like skater and entrepreneur Tony Hawk, fashion visionary Karen Walker, Oakley and Red Digital Cinema founder Jim Jannard, Google Maps co-founder Noel Gordon, Aesop founder Dennis Paphitis and entrepreneur Paul Naude, New Wave Vision spotlights the crucial principles that help inspire and create groundbreaking products and businesses.
Now more than ever, young people are creating things, taking risks and starting new ventures. New Wave Vision is not about reaching a destination, but everything in between and the great discontent that keeps you searching.
Praise for Hayden Cox and Haydenshapes
'A young Australian inventor who has reshaped surfboard technology for the better' - GQ Magazine
'A hip quantum physicist. He buzzes with numbers, degrees, fibre weaves, parabolas.' - Surfing Magazine
'Hayden has become one of the most prolific shapers and ideas men in the country. But he's not finished yet.' - Stab Magazine
'FutureFlex is like a Ferrari'- Tom Carroll, World Champion Surfer
'Hayden Cox's surfboards are world leaders' -- The Sydney Morning Herald
'An Aussie surf star' -- Elle Magazine
At only 33, Hayden Cox is one of the surf industry's most successful and innovative businessmen. He revolutionised design by creating the Hypto Krypto, an initially weird-looking surfboard that has become the biggest selling model in world surfing history -- The Australian
Hayden is like a hip quantum physicist. He buzzes with numbers, degrees, fibre weaves and parabolas -- Surfing Magazine
A young Australian inventor who has reshaped surfboard technology for the better -- GQ Magazine