Author(s): Robert Medhurst
Now in its third edition, this book has been written by an Australian natural medicine practitioner who has worked as a naturopath, massage therapist, herbalist, homeopath and nutritionist for over 30 years. He's operated five successful natural medicine practices, has tertiary qualifications in management, has lectured on this subject around Australia since 1996, has acted as an advisor to State and Federal governments, and has worked as a key part of the strategic management teams for a number of large Australian organisations. The Business of Healing has become widely regarded as one of the best book of its type in Australia and has been the set text for this subject in most institutions teaching non-medical healthcare since 2003. The book covers the requirements for setting up and operating a successful non-medical healthcare practice, including information on everything from selecting your clinic location and getting started in business, staffing, marketing and financial management, the legal and ethical aspects of operating a clinic, and maximising the success of your clinic, through to exit and succession planning, from the authors own personal experience, and that of some of Australia's most successful natural medicine practitioners..This book is essential reading for anyone contemplating setting up a non-medical healthcare practice, or those who have a desire to increase the effectiveness of an existing practice.