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Permission Marketing by Seth Godin
$19.99 AUD
Category: Marketing
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are ...Show more
The Dip: The extraordinary benefits of knowing when to quit (and when to stick) by Seth Godin
$24.99 AUD
Category: Marketing
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how ...Show more
The Song of Significance by Seth Godin
$35.00 AUD
Category: Business
"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success." From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-chang ...Show more
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
$35.00 AUD
Category: Marketing | Reading Level: very good
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream busi ...Show more
Tribes: We need you to lead us by Seth Godin
$29.99 AUD
Category: Fiction
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to ra ...Show more
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