Author(s): Seth Godin
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.
Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at www.SethGodin.com. He holds an MBA from Stanford University, and has been called "the Ultimate Entrepreneur for the Information Age" by Business Week magazine.